Betfair Named as Presenting Sponsor of World Series of Poker Europe

4th Jul 2007

Betfair has been deisgnated the official ‘Presenting Sponsor’ of the World Series of Poker Europe on a 4 year deal which will take them through to 2011.

This September, the inaugural even will take place in London. This is the first time a WSOP event has been held outside of Vegas.

Between September 6 and 16th 2007, Top London casino venues, Fifty, The Casino at the Empire and The Sportsman will host the tournament.

The deal is still subject to the legal formalities being sorted out, but the union will be the largest between an offline and an online gaming company.

The WSOPE event will be promoted all year by Betfair and they will be integrated into the events. There will be 3 events in the WSOPE. The largest being the $10K buy in with 750 players spread over 6 days. The winner could walk away with £1.5 million and a coveted gold bracelet. This is a historic occassion as it also marks the first time a gold bracelet can be won outside the USA.

The commissioner of the WSOP said, “Betfair is a global leader in gaming innovation. Our two organizations each have a vision, style and brand strength that is complementary and world-class. Our alliance with Betfair will launch and build the World Series of Poker Europe with prestige and authenticity. This will likely become the most important poker tournament outside of Las Vegas.”

Betfair said of the deal, “This is an historic deal for us. To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour. Betfair is renowned for its ground-breaking moves in the world of fixed-odds sports betting. This deal puts Betfair alongside the most important brand in offline poker, and bonds us with Harrah’s Entertainment, the largest casino operator in the world.”

The formal announcement of the partnership will take place in Vegas on the 5 July 2007 when the WSOP Commissioner Jeffrey Pollack will be joined by Steve Ives, the MD of Betfair Games.

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