A Marketing Success Story for the 3D Poker Site

3rd October, 2007

PKR within one year has produced the following results:

nearly 13 million visits

50,000 unique log-ins each day

Over 1 million players are registered

Over 870 000 real money sit and gos have been played

Nearly 16000 multi-table tournaments

Over $245 million has been placed in bets

A quarter of a million has been given away in freerolls

The progress of PKR has been very impressive but by no means easy. They set themselves some very aggressive targets and stuck to their guns. PKRs marketing efforts have consistently made much of the 3D USP, and a large marketing budget has helped to get itself on its feet.

Ed Stevens, managing director at Jack Media, which has been working with PKR from the beginning says: "Getting a start up off the ground in Europe, especially given the circumstances- namely tough competition, crowded market place and confusing legal situation- was always going to be tough."

Thanks to the execution of the marketing plan and a unique product, they have succeeded in cracking Europe and building a particularly strong presence for themselves in the U.K, Scandinavia, Netherlands and Germany says Stevens. It is clear to see that its been hard work but satisfying for PKR and they plan to have an even bigger year this time round.

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