New loyalty points store for

24th January, 2008 has unveiled details of a brand new loyalty point store for users of its online poker rooms.

Regular poker players will soon no longer have to redeem their loyalty points at the website's in-house store, instead choosing from a wider selection of goods offered by independent provider

The new store is expected to launch within the next 12 weeks and offers a vast array of redemption gifts ranging from poker chips to general retail products such as iPods and flatscreen TVs.

Lee Ferris, marketing manager for, said his firm was pleased to be offering a broader range of goods to reward the loyalty of its regular gamers.

He added: "Initial Poker delivers top-notch merchandise with an outstanding commitment to customer service and we're pleased to partner with them to deliver an exceptional rewards experience for our valued clientele."

VC Poker styles itself as one of the UK's largest poker rooms and is powered by established independent gaming company and bookmaker Victor Chandler.

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