Online poker portal added to Facebook

29th January, 2008

A new third-party online poker application has been added to leading social networking website Facebook.

Before uploading the game, Ujogo.com conducted extensive research into the benefits and potential legal implications of introducing its own poker portal on the site - mindful of recent US legislation which bans most forms of web-based poker.

It ultimately concluded that the game could indeed become a success and that it can avoid running foul of the law by solely using play-money, relying on other ways of giving players a sense of having something at stake.

That mimics Facebook's own free Texas Hold'Em application, which dispenses poker chips according to player referrals and allows gamers to earn leadership board points that can then be redeemed at its store.

Facebook Texas Hold'Em is now the third most active application on the social networking site, having been installed some 5.4 million times and boasting over 370,000 players every day - and Ujogo.com now hopes to emulate that success.

According to research firm TNS, about 30 million adults play free online poker for at least three hours a week and many use it to practice their skills before switching over to real-money games.
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