PKR to launch poker magazine
8th May, 2008
Leading online gaming operator PKR has joined forces with the customer publishing arm of Dennis Publishing to produce a quarterly print magazine for its members.
The 3D online poker house will distribute the publication to a select group of members from this July onwards.
Though reportedly looking to target more advanced poker players, the operator has not ruled out expanding its magazine to cater for a wider audience of gaming enthusiasts.
PKR marketing director Simon Prodger said that enlisting the help of Dennis Publishing would ensure that the new print magazine would appeal to as wide an audience base as possible.
He commented: "This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the huge success of our online output."
PKR is unique in the online poker world for its advanced use of 3D technology which aims to visually recreate real-life poker environments as accurately as possible.
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By Chris M
