Party Poker Sign Up F1 Driver

12th October, 2009

Gif Banners

Well known F1 driver, Giancarlo Fisichella has signed a deal with Party Poker to be their Italian representative. Party Poker are putting together the beginnings of a pro poker team using a grassroots approach rather than finding notable names and established poker stars to represent them.

The Italian driver doesnt really fit into this group as hes more famous for his F1 driving and being a stand in for Ferraris Felipe Massa.

However, Giancarlo is mainly going to be Partys representative in Italy due to legal reasons but is a great fit for the countrys media strategy. Party has yet again shown that they can find the best ways of promoting their brand making them one of the most recognized online gaming companies.

Fisichella represented Party Poker in June when Sports challenge IV was filmed. Representatives from the gaming company saw potential in developing a relationship with the driver. If he is as fearless on the tables as when hes on the tracks then he will be a reckless opponent not to be reckoned with!

Of late a few sports stars have had a turn at the tables in live poker tournaments including: footballer Teddy Sheringham, tennis star Boris Becker, hockey legend Mat Sundin, power boat racer Sami Sello , hockey player Fatima Moreira de Melo and rugby star Sebastien Chabeal.

One icon which were sure will cause a stir is swimming sensation Michael Phelps if he ever signs a contract with the brand, which is sure to make a splash if it happens! The swimmer is known to have a deep interest in poker and so its likely hell be wearing a pro shirt in coming years.

Gif Banners

By Faye

digg this | Post to Del.icio.us | Furl It | Stumble it! | Reddit | Add this post to Technorati Favorites | Save to Yahoo MyWeb | Share on Facebook