WPTE Head Hunts two New Executives
1st November, 2007
The World Poker Tour Enterprises has recently added two new executives to its team to try and boost its online poker presence expand its online market presence and to give its current management more help and inspiration. Andy Goetsch and Rohin Malhotra were recruited from their jobs with their skills combined they will be invaluable to the team. Malhorta has great knowledge in Marketing and producing TV shows and Goetsch has great knowledge in software development.
“Andy comes to us with a pretty solid poker background,” Hughes said. “Not only is he a terrestrial player, he’s been an online player for a while. He’s also was one of the folks we worked with at CryptoLogic. He helped CryptoLogic build out its poker room and poker network, and we think that he is a great resource for us to build up our poker room. He’s got the experience to bring in more revenue, more players, more marketing and more different types of marketing programs, so we’re very excited to have him on board and be part of the key management team, because it’s one of the parts of the business that we really consider our growth engine.”
“What Andy brings to the table is a different point of view,” Hughes said. “He talks about the heart of the poker player, the heart of the online player. He tries to create programs which are not only about acquiring players, but retaining players.” Malhotra will have as much to do with attracting players as Goetsch, by designing new ways to market the WPT brand all around the world.
According to a WPTE press release, “Malhotra will leverage his knowledge and experience to maximize the WPT content library across all television and multimedia platforms. His charge is to strategically distribute and utilize WPT content in traditional and non-traditional media platforms while building the brand and translating the exposure into traffic and players for WPT’s online gaming site, www.WorldPokerTour.com.”
Hughes put it as: “He’s familiar with how innovative sponsorship or innovative programming can help and drive an online-gaming business, so we plan to tap into not only that experience, but also his creative experience and the ways that we could use our show as a marketing tool.”
