Southwest Airlines if the official airline of WPT 2008

26th Jun 2007

World Poker Tour is the one of the main events on the poker circuit each year. WPT announced on the 25th June that they have signed a sponsorship deal with Southwest Airlines Co for Season VI of the tour which begins airing in 2008.

Southwest Airlines is the ‘official airline of the WPT’ of 2008 and will feature heavily in the advertising and special promotions throughout WPT. As part of this partnership Southwest Airlines will sponsor the ‘Watch and Win’ sweepstakes throughout the WPT tour. Viewers will be prompted to text in a code which will see them go into the draw to win a return flight to travel to the final round of WPT and be in the audience to watch the filming of the final table at the WPT.

Southwest Airlines believes that this partnership with WPT will bring their brand to an entirely different environment.

Steve Lipscomb, founder of WPT announced that they are very excited about this new and innovated partnership.

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