WSOPEWorld Series of Poker Europe

The World Series of Poker Europe is a European expansion of the World Series of Poker, which takes place in the USA. The WSOP has taken place every year since 1970 and is always held in the home of poker - Las Vegas. This marks a big milestone in poker history as it will be the first ever time that one of the legendary WSOP bracelets will be contested for outside of Las Vegas. The WSOPE will have its own uniqueness, differentiating itself from its American counterpart enough to be recognized as its own event, but will stay true to the heritage and customs of the annual event according to London's Harrah's Casino.

It was in 2004 that Harrah's Casino's obtained the rights to the World Series of Poker label and they then purchased LCI.LCI, which stands for London Club International, control 3 London casinos; Fifty, The Sportsman and Leicester Square. It was with the purchase of the casinos that Harrah's made the decision to spread their WSOP label out into Europe.There is a typically different, yet distinct atmosphere in European casinos in comparison to those in the US.WSOP commissioner Jeffrey Pollack stated that the WSOPE will present a "style and flair that is both unique and appropriate to the setting. So don't be surprised if we require participants to wear blazers at the tables." He then went onto say that the World Series of Poker Europe may look like it is hosted by James Bond!

Europe already offers an abundance of big-time, well established poker tournaments, however, the lure of an illusive WSOP bracelet and the recognition of a globally recognised brand will surely put the World Series of Poker Europe right up there with Europe's key events.The WSOP will not solely have to rely upon the reputation of its brand as Harrah's have announced a sponsorship deal with Betfair who are one of the worlds leading online gaming companies and are located in England. The agreement is the largest ever alliance between an online and offline gaming company and is will play off of Betfair's tremendous European reputation.

Laws in the United States in 2007 prevented the World Series of Poker from receiving money from online gambling organisations, which lead to WSOP being prevented from acknowledging qualifiers to the tournament from online events. Fortunately for the WSOPE it will not have its hands tied by such laws as the UK Gambling Act of 2005, which comes into effect this September, will permit for legal, regulated poker websites.

The first WSOPE is set to consist of 3 events that will take place at LCI's Leicester Square casino. The £10,000 main event is set commence in the three casinos and culminate on 13th September 2007 in Leicester Square. The event is sure to attract some of the biggest names in poker, such as 10-time bracelet winner Doyle Brunson.

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